I believe that user-centered design, when done right, has the ability to make lives convenient and easy, and that’s what I strive to achieve every day. My design thinking stems from being observant, which enables me to foresee user problems throughout the design process.

With 13 years of experience in design, as a UX-UI Designer I’ve not only designed E-commerce websites for industry giants like NYKAA.com and CaratLane.com, I have also created and lead innovative UX design solutions in areas ranging from mental health, fashion & lifestyle, IT services, education and travel. While working on cross-functional teams, I bridge gaps between overall goals and outcome because I believe that ideas come easy, but execution is everything.

As a T-shaped professional, my skills in UX-UI design are backed by my experience in advertising, brand development, graphic design, creative conceptualisation and typography.

Specialities: User Experience design, User Interface design, Design Thinking, UX Research, Usability Testing, UX workshop facilitation, product and design management, creative conceptualisation, brand development, graphic design and typography